Welcome back to my merchandising series! In today’s post, I’ll be sharing details about the duties, responsibilities and practices of a visual merchandiser.
Let’s begin with the simple, common practices of a merchandiser.
1. Visual Rounds
Completing visual rounds before store opening is essential for merchandisers. When doing visual rounds, you’re making your way around the store to tweak displays, clean up merchandise, and have product ready and sellable for consumers. No one wants to shop a messy store; the cleaner the store, the more appealing to consumers.
2. Steam/Iron Clothes
The seriousness of the steaming process can vary by store, but every mannequin needs to have it’s clothes steamed and possibly ironed before it’s dressed and pinned on the mannequin. Sometimes, stores will require clothes being steamed before being hung and put out on the floor. Again, it will vary by each store, but mannequins typically follow the same general standard.
There are a few different types of pins in merchandising for mannequins, but the most common are t pins. When you’re pinning clothes, you have to do it in a way where pins cannot be seen by anyone. They have to appear invisible, and there are easy techniques you can practice to do so.
4. Balance Colors
It’s important when creating a display, that you balance the colors in the display. For example if you’re using earth tones, you can balance between tan, black, white, gray, etc. Unless directed, don’t overwhelm your display with one color, it can seem unattractive to consumers and won’t leave a good lasting impression on your store.
5. Follow Trends
As a merchandiser, it’s very important to be up to date on the latest trends. Seeing a certain trend becoming popular in your area can help inspire a display that would help sell product. A lot of the time, I personally like to get inspiration from the upcoming seasons. For example, is Fall is approaching, a clothing display featuring sweaters, a variety of boots, scarves and other various warm fall accessories, can encourage shoppers to visit your store for the relevant product.
6. Take Photos/Build Portfolio
One thing I always swear by with starting out as a merchandiser is to take photos of all displays that you complete. That way, you can fill your portfolio with photos of past displays that you’ve merchandised. It’s always good to keep a mental tab open on the future; you never know where you may end up an it’s a good idea to plan ahead.
7. Be a Fearless Merchandiser
This one is my favorite, but don’t be afraid to think outside of the box. Being a merchandiser, there are constant ways you can continue to grow and expand your creativity. As you observe other merchandising practices at other stores, you’ll gain insight to ideas you may have never even thought of before.