Welcome back! For today’s Inspired by Display, we’ll be looking at the summer display inside Aerie.
I’ve been a loyal fan to Aerie for quite some time now, because I love everything the company stands for. They promote body positivity, and share non-retouched photos of the girls in their ads and campaigns to show what real bodies look like.
So this is the display you see right when you walk into the store. Initially, I noticed the colors and the season Aerie is preparing for. There are plenty of bright colors throughout, and you realize that this is a pre-summer display with the product that is merchandised up front, along with the selections of the bright colors in the display.
There’s bikinis, sandals, shorts, cover-ups, hats, sunglasses, and other accessories. Customers begin to map out hypothetical summer plans and start shopping accordingly.
I think that although there are quite a lot of colors in store, they’re wonderfully balanced and executed throughout the displays.
You can feel that summer is just around the corner, and it’s exciting for customers to scope out the upcoming seasons hottest styles.
Don’t forget to check out the merchandising videos on my YouTube channel! I’ll link them down below.
What did you think of Aerie’s displays? Let me know in the comments below.
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I’ll see you in the next one.