Introducing: Inspired by Display

I have been wanting to put merchandising content on the blog for quite a while now. But I didn’t want to just throw it out there, I wanted it to be perfect.

So after months of editing, scrapping, researching, and putting this on hold, I decided I’m finally launching this segment. If I’m holding myself to perfectionist standards, I don’t know if I’m quite ready for this, so we’re just gonna jump into this together.

If you’ve been following me for a while, then a lot of you know that I am a visual merchandiser for Mattel. I kind of stumbled into this career and into this world that is merchandising.

After completing school with Yellow Brick Parsons Teen Vogue and earning my certificate in Fashion Industry Essentials, I applied for a job as a visual merchandiser for a little company known as Mattel-and got it.

If you’re looking to get your foot in the door of the Fashion Industry, check out the Fashion Industry Essentials program, in partnership with Parsons Teen Vogue, powered by Yellow Brick.

Sign up here: http://bit.ly/Chloe_FIE

In a nutshell, merchandising is the practice of setting up displays, planning floor sets, directing product launches, and making sure the store is always looking 10/10. If you want to hear more, be sure to checkout my YouTube channel-I have a ton of visual merchandising videos on there.

So for the blog, I decided that for this segment, Inspired by Display, I would share good (and occasionally) bad examples of display. I’ll be photographing displays in my area, and sharing blurbs on the display itself.

I thought that this would be an excellent opportunity (and maybe even a forum, hi merchandisers!) to talk freely about displays, merchandising tactics, and other vm things.

The first store display is coming very soon, so be sure to follow the blog to receive alerts when it uploads. See you then 🙂